Great at the Work, But Hate "Selling"?
You didn't get into the trades to be a salesperson. But here's the truth: if you can't sell effectively, you'll always struggle to grow. The good news? Selling doesn't have to feel sleazy.
Not Pushy Sales
Learn to guide customers to decisions without pressure tactics.
Value-First Approach
Focus on solving problems, not pitching products.
Build Trust
Create customers who refer you because they genuinely like you.
The 5-Step Sales System for Contractors
A simple, repeatable process that works for service calls, estimates, and big projects.
Build Rapport
Connect with homeowners in the first 60 seconds to establish trust.
Diagnose the Problem
Ask the right questions to understand their full situation and needs.
Present Options
Offer good, better, best choices that give customers control.
Handle Objections
Address concerns about price or timing with confidence.
Close with Confidence
Ask for the business without being pushy or awkward.
Master Common Objections
Know exactly what to say when customers push back on price or need time to decide.
"Your price is too high"
Learn to reframe value vs. price
"I need to get other quotes"
Position yourself as the only choice
"Let me think about it"
Uncover the real concern underneath
"Can you do better on price?"
Hold your value without caving
What Sales Training Delivers
- 30-50% increase in close rates
- 20-40% higher average ticket
- More referrals from happy customers
- Less stress on sales calls
- Team members who sell with confidence
- Consistent revenue month after month
"The Plumbers Coach has assisted my payroll and insurance clients by increasing their bottom line numbers. Keith helps with boosting average ticket sales, helps start ups forecast growth in year one and also advises on how to attract and retain top talent. I recommend all my plumbing contractors to speak with The Plumbers Coach!!"
Business Consultant
Ready to Close More Jobs at Higher Prices?
Book a consultation to learn how sales training can transform your results.
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